Steve Jobs
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Apple’s Steve Jobs would’ve told you “never build your strategy based on low-hanging fruit”
I’ve been a successful strategy consultant since 1981. I’ve worked with Apple. I can tell you Steve Jobs (postmortem) is practically idolized for creating customer-driven strategies for Apple. I can also say, Apple’s Steve Jobs would’ve told you, “never build your strategy based on low-hanging fruit.” First of all, many so-called internal strategists “feel falsely”…
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